Business Foundationsadvanced
Wedge Strategy
Definition
Winning a narrow, specific slice of a market first, then using that foothold to expand into bigger, adjacent markets over time.
Why it matters
A wedge lets a small business beat large rivals by being the obvious best choice for one group before broadening out.
Example
You start as the go-to bookkeeping tool just for hairdressers, then expand to all beauty businesses once you own that niche.
Related terms
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