Marketing & Advertisingintermediate
Welcome Series
Definition
An automated sequence of 3-7 emails sent to new subscribers immediately after they join your list, designed to build trust and introduce your brand.
Why it matters
New subscribers are at peak interest when they sign up. A welcome series captures that momentum and converts it into brand loyalty, or a first purchase.
Example
Email 1 (instant): welcome + lead magnet delivery. Email 2 (day 2): your story. Email 3 (day 4): your bestsellers. Email 4 (day 7): 10% discount. This sequence converts 12-20% of new subscribers.
Related terms
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