Business Foundationsadvanced
Zero to One
Definition
Creating something genuinely new that did not exist before, rather than copying or slightly improving what others already offer.
Why it matters
Zero-to-one businesses can build a lasting advantage because they are not just competing on price in a crowded market.
Example
Building the first product of its kind is zero to one, while opening another lookalike shop is going from one to many.
Related terms
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