Bundle Pricing

A pricing strategy where multiple products or services are packaged and sold together at a combined price, typically lower than the sum of their individual prices.

Bundling increases average order value, simplifies the buying decision, and can move slower-selling products by pairing them with popular ones. Done well, bundles feel like a value gift rather than a discount.

A founder who sells skincare individually also offers a Morning Routine Bundle with three products at a 20% discount. Customers who buy the bundle spend more than those who buy a single product, and their satisfaction is higher because they achieve a complete result.