Anchor Pricing

A pricing tactic where you show a higher reference price first so a second price feels like better value by comparison. The first number anchors the customer perception.

People judge prices relative to what they see first, not in absolute terms. A well-placed anchor can make your main offer feel like a bargain and lift conversions.

A founder lists a £499 premium coaching package next to her £199 standard one. The £199 option suddenly feels reasonable, and most customers choose it.