Finance & Moneyintermediate
Financial Projections
Definition
A forward-looking financial model estimating future revenue, costs, and profit, typically built for 12-36 months to guide planning and attract investment.
Why it matters
Projections force you to think through your assumptions, pricing, growth rate, costs, and stress-test your business model before committing resources.
Example
A founder building a projection assumes: 50 customers in month 1, growing 20% monthly, at £99/month each. Month 12 forecast = 371 customers × £99 = £36,729 MRR.
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