All terms
Revenue & Financeintermediate

Margin

Profit margin

Definition

Profit shown as a percentage of revenue, so you can compare how much you keep across products or months regardless of size.

Why it matters

Margin tells you how healthy each sale is. A low margin means small cost rises or discounts can wipe out your profit, while a high margin gives you room to grow and to weather surprises.

Example

You keep £1,500 profit from £5,000 revenue, so your profit margin is 30%.

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