Win-back Campaign

A targeted marketing sequence designed to re-engage customers or subscribers who have stopped buying, gone quiet, or are about to churn, offering incentives or personalised reasons to return.

Winning back a former customer is significantly cheaper than acquiring a new one. They already know and have trusted the brand once. A well-timed win-back campaign often recovers 10 to 20 percent of dormant relationships that would otherwise become permanent losses.

A founder identifies email subscribers who have not opened a message in 90 days. She sends a three-email win-back sequence: the first asks if they still want to hear from her, the second shares her most popular resource, the third offers a time-limited discount. She recovers 12% of dormant subscribers before removing the rest.