Finance & Moneyintermediate
Bottom-up Forecast
Definition
A revenue projection built from real details like number of customers, price, and conversion rates, added up to a total.
Why it matters
A bottom-up forecast is grounded in your actual business, so investors usually trust it more than broad market estimates.
Example
A founder forecasts £120k revenue by multiplying 1,000 expected customers by a £120 annual price.
Related terms
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