Finance & Moneyintermediate
Top-down Forecast
Definition
A revenue projection that starts with the total market size and estimates the share you expect to capture.
Why it matters
A top-down forecast shows the scale of the opportunity, though it can look unrealistic if not backed by detail.
Example
A founder estimates £10m revenue by assuming she will win 1% of a £1bn market.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz