Business Foundationsbeginner
B2C
Business to Consumer
Definition
A business model where you sell products or services directly to individual consumers rather than other businesses.
Why it matters
B2C businesses typically have shorter sales cycles, lower average order values, and decisions driven more by emotion than logic. Marketing must reach and persuade individuals at scale.
Example
A founder selling handmade jewellery directly to customers through her Etsy shop is running a B2C business. Every buyer is an individual making a personal purchase decision.
Related terms
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