Good-Better-Best Pricing

A pricing approach that offers three tiers of the same product at rising prices and value, letting customers self-select the option that suits their needs and budget.

Three options frame the choice around which to buy rather than whether to buy, capture different budgets, and the middle tier often becomes the popular sweet spot.

A founder offers her template pack at £29 basic, £59 standard, and £99 premium. Most customers choose the £59 middle option, exactly as she intended.