Pricing & Salesbeginner
Discovery Call
Definition
A short consultation call (15-30 minutes) where you learn about a potential client's needs, qualify them as a good fit, and determine whether to propose your services.
Why it matters
A discovery call separates price-shoppers from serious buyers and lets you tailor your proposal to what the client actually values, dramatically increasing close rate.
Example
On a discovery call, you learn the client's biggest pain is inconsistent revenue. You anchor your proposal around solving that specific problem. Close rate: 60-70% vs 15-20% for cold proposals.
Related terms
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