Follow-Up Strategy

A structured approach to following up with prospects who have not responded or made a decision, the sequence, timing, and messaging of post-proposal or post-call follow-up.

80% of sales require 5+ follow-ups, yet 44% of salespeople give up after one. A systematic follow-up strategy is one of the simplest, highest-ROI improvements any founder can make.

Follow-up sequence: Day 1, proposal. Day 3, brief check-in. Day 7, share a relevant case study. Day 14, "still interested?" Day 30, final nudge. Most people say yes somewhere in this sequence.